A Broker’s Guide to Selling Workers’ Compensation to Manufacturers in 2025

Manufacturing represents a $1.8 billion workers’ compensation opportunity in NCCI states, with average premiums of $148,298 per policy¹. California adds another $1.7 billion². With millions of workers operating in high-risk environments—hazardous machinery, repetitive tasks, and heavy workloads—injuries are a constant concern.³

Workers’ compensation brokers have a wide range of tools to connect with current and potential clients. Yet, despite LinkedIn’s 234 million users in the U.S.and the fact that 80% of B2B leads generated on social media come from LinkedIn, many brokers, specializing in industries like transportation, manufacturing, and distribution, still underutilize the platform.

In this episode of the InsurTech Leadership Podcast, host Josh Hollander talks with Adam Price, CEO of Kinetic, about how the company is rethinking workers’ compensation. Instead of treating insurance and safety as separate, Kinetic combines the two using tech-driven tools to help employers cut losses while protecting their teams.

We've talked about the importance of a holistic approach to workers' compensation. Now. we dive into the pre-injury stage and explore the impact of prediction technology.

Let’s be honest: most people don’t think about claims management until they’re deep in one. But if you work in workers’ comp, especially as a broker, you know that how a claim gets handled can make or break the entire relationship.

Injury prevention isn’t just a buzzword, it’s the most powerful, yet most under-leveraged, lever in the workers' compensation lifecycle. While much of the industry still reacts to claims, holistic workers’ compensation strategies today start long before an incident occurs. That means using technology to predict, prevent, and ultimately reduce injuries before they ever become a claim.

Workers' compensation is often viewed as a siloed function. But for the industries that face the greatest injury risks, this mindset doesn’t deliver results. At Kinetic, we believe the future of workers' compensation is a holistic approach that addresses risk before, during, and after an injury.

The sun’s out, the kids are home, and the gates are wide open.

If you’re a business owner or HR leader, you probably focus on keeping employees safe and managing your workers’ comp premium. But there’s a number behind the scenes that plays a big role in how much you pay—your loss ratio.