A Broker’s Guide to Selling Workers’ Compensation to Manufacturers in 2025

Manufacturing represents a $1.8 billion workers’ compensation opportunity in NCCI states, with average premiums of $148,298 per policy¹. California adds another $1.7 billion². With millions of workers operating in high-risk environments—hazardous machinery, repetitive tasks, and heavy workloads—injuries are a constant concern.³

Workers’ compensation brokers have a wide range of tools to connect with current and potential clients. Yet, despite LinkedIn’s 234 million users in the U.S.and the fact that 80% of B2B leads generated on social media come from LinkedIn, many brokers, specializing in industries like transportation, manufacturing, and distribution, still underutilize the platform.

Hotels offer a $218 million opportunity for workers’ compensation brokers in NCCI states with average premiums north of $150,000 per policy1. California offers an additional $330 million2 in opportunity. Securing even a small foothold can grow your book significantly.