How to Sell Workers' Comp to Manufacturers: Broker's Guide to Winning Mid-Market Accounts

Manufacturing represents a $1.8 billion workers’ compensation opportunity in NCCI states, with average premiums of $148,298 per policy¹. California adds another $1.7 billion². With millions of workers operating in high-risk environments—hazardous machinery, repetitive tasks, and heavy workloads—injuries are a constant concern.³

Workers’ compensation marketing has moved online, and LinkedIn is where the opportunity is. Despite LinkedIn’s 234 million users in the U.S.and the fact that 80% of B2B leads generated on social media come from LinkedIn, many insurance brokers, specializing in industries like transportation, manufacturing, and distribution, still underutilize the platform. This post shows you how to change that.

Hotels offer a $218 million opportunity for workers’ compensation brokers in NCCI states with average premiums north of $150,000 per policy1. California offers an additional $330 million2 in opportunity. Securing even a small foothold can grow your book significantly.