Revolutionizing workers’ comp: How tech is transforming claims management

Let’s be honest: most people don’t think about claims management until they’re deep in one. But if you work in workers’ comp, especially as a broker, you know that how a claim gets handled can make or break the entire relationship.

At Kinetic, we’ve been thinking a lot about this moment: when something goes wrong and the whole experience is on the line.

Why claims are the moment that matters

As Adam Price, the CEO of Kinetic, puts it, “The number one risk by far when an injury occurs and you're managing a claim is that you lose a customer. It's the linchpin of service.”

That risk isn’t theoretical. Delays, missed communication, and frustrating bureaucracy can erode confidence across the board.

The speed, accuracy, and empathy of a claims experience are directly tied to retention. That's why we made claims one of the core areas of innovation in our holistic workers' comp model.

(It's also why Kinetic was named a finalist for Claims Technology Innovation of the Year in the U.S. Insurance Awards.)

Why claim management needs a rethink

Traditional claims teams are stretched thin. Adjusters often manage 150 or more claims at a time. Even with the best people in the role, that much volume can lead to:

• Missed follow-ups and delayed care
• Incomplete documentation
• Frustrated employees and disengaged employers
• Risk of long-tail claims and unnecessary litigation

The fix isn’t more people. It’s better tools.

A smarter way to manage claims

Kinetic’s approach pairs Nationwide’s trusted claims foundation with agentic AI technology that actively helps, not just passively tracks.

Our systems automate routine tasks like:

• Noticing when a medical appointment is coming up, and nudging the employer or worker to make sure it’s not missed
• Collecting forms or info from providers so adjusters don’t have to chase them down
• Surfacing issues before they become bigger problems

This isn’t about replacing adjusters.

It's about freeing them to focus on the work that matters.

Employers get more transparency. Brokers get to stay in the loop. And injured workers get the care they need.

Deliver a better experience when it matters most

Your clients count on you to guide them through the toughest moments, and claims are often that moment. With Kinetic, you can offer prevention technology as well as a smarter, more responsive claims experience to help the insured become whole again.

Explore our appetite to see if your clients are a fit.